Season one

Episodes

Long-form conversations with the people who spray it, formulate it, fix it and price it. Notes are up now; audio goes live here at launch.

Episode notes Sep 15, 2026

How Experienced Applicators Price a Job

Ask five contractors how they price a coating job and you'll get five different formulas, and at least three of them will admit, if you push a little, that the number they send the…

Audio at launch Read the notes 10 min read
Episode notes Aug 22, 2026

Inside a Working Mobile Spray Rig Setup

Every crew has an opinion about the right spray rig setup, and most of those opinions were formed the hard way, usually standing next to a proportioner at six in the morning wondering why…

Audio at launch Read the notes 9 min read

The first run

On the booking board

The conversations we are actively booking. Want to be on one, or think we have the premise wrong? Say so.

What the first run will cover

These are the conversations we are actively booking, not a published schedule:

  • Why polyurea sets the way it does. The amine-isocyanate reaction, why gel time is measured in seconds, and what that buys you and costs you on a real job.
  • Surface prep arguments. Profile, moisture, and the failures that get blamed on the coating when they belong to the substrate.
  • Proportioner discipline. Temperature, pressure, ratio drift, and how a crew catches it before the whole tank is off-ratio.
  • Polyurea versus polyurethane versus hybrids. What the categories actually mean, and where the marketing blurs them.
  • Bidding coatings work. Square-foot pricing, mobilization, and why the low bid on a containment job is usually a mistake in the prep line item.
  • Reading a technical data sheet without getting fooled. Which numbers matter, which test methods are not comparable, and what is missing from most TDS documents.

If you want to be on one of these, or you think we have the premise wrong, say so.

In the meantime

We are publishing written technical articles now. They are on the articles page.

Launch list

Be there for episode one.

One email the day the first episode goes live. We never sell the list, and unsubscribing works.